1) Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results by Rob Biesenbach
WHAT CAN STORYTELLING DO FOR YOU?
Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs … and getting the results we want.
The right story can help you:
-Nail a job interview
-Earn a raise
-Close a sale
-Build trust with an employee or colleague
-Strengthen relationships with customers
-Become a more comfortable networker
-Win over a skeptic
-Rally a team
-Align people with a strategy
-Promote your brand
-Raise a toast
-Deliver a eulogy
-Get out of a speeding ticket
WHY THIS BOOK?
The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process. So if you’re intimidated and think you can’t tell a good story, Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories.
On the other hand, if you think there’s nothing new to learn about storytelling, it’s probably more complicated than you think. Here you’ll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you:
-The hard science behind why stories work
-A simple three-part structure for telling any story
-The role of emotion in fueling great stories
-How to cut the clutter and focus your story on the essentials
-How and where to find great stories
-Tips for delivering your stories in the most effective way possible
The book also contains tons of practical examples showing you how to use stories in job interviews, presentations, customer calls, employee meetings — even how to craft the right story for a wedding toast or eulogy!
2) 5 Stars: The Communication Secrets to Get from Good to Great
How to get to master the art of persuasion–from the bestselling author of Talk Like Ted.
Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill–it is the human edge that will make you unstoppable, irresistible, and irreplaceable–earning you that perfect rating, that fifth star.
In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable–not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.
In the knowledge age–the information economy–you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
In Five Stars, you will also learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
3) Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help readers turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in–the linchpin of all persuasion, negotiation, and sales. Whether they’re coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication
4) We Need to Talk: How to Have Conversations That Matter
“WE NEED TO TALK.”
In this urgent and insightful book, public radio journalist Celeste Headlee shows us how to bridge what divides us–by having real conversations
BASED ON THE TED TALK WITH OVER 10 MILLION VIEWS
NPR’s Best Books of 2017
Winner of the 2017 Silver Nautilus Award in Relationships & Communication
“We Need to Talk is an important read for a conversationally-challenged, disconnected age. Headlee is a talented, honest storyteller, and her advice has helped me become a better spouse, friend, and mother.” (Jessica Lahey, author of New York Times bestseller The Gift of Failure)
Today most of us communicate from behind electronic screens, and studies show that Americans feel less connected and more divided than ever before. The blame for some of this disconnect can be attributed to our political landscape, but the erosion of our conversational skills as a society lies with us as individuals.
And the only way forward, says Headlee, is to start talking to each other. In We Need to Talk, she outlines the strategies that have made her a better conversationalist—and offers simple tools that can improve anyone’s communication. For example:
BE THERE OR GO ELSEWHERE. Human beings are incapable of multitasking, and this is especially true of tasks that involve language. Think you can type up a few emails while on a business call, or hold a conversation with your child while texting your spouse? Think again.
CHECK YOUR BIAS. The belief that your intelligence protects you from erroneous assumptions can end up making you more vulnerable to them. We all have blind spots that affect the way we view others. Check your bias before you judge someone else.
HIDE YOUR PHONE. Don’t just put down your phone, put it away. New research suggests that the mere presence of a cell phone can negatively impact the quality of a conversation.
Whether you’re struggling to communicate with your kid’s teacher at school, an employee at work, or the people you love the most—Headlee offers smart strategies that can help us all have conversations that matter.
5) Power Questions: Build Relationships, Win New Business, and Influence Others
An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions are also summarized at the end of the book.
In Power Questions you’ll discover:
The question that stopped an angry executive in his tracks The sales question CEOs expect you to ask versus the questions they want you to ask The question that will radically refocus any meeting The penetrating question that can transform a friend or colleague’s life A simple question that helped restore a marriage When you use power questions, you magnify your professional and personal influence, create intimate connections with others, and drive to the true heart of the issue every time